British Car Advertising of the 1960s ebook

by Heon Stevenson

Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust.

Heon Stevenson has written for several classic car magazines. He lives in Cambridge, England. Even better than his book about the 50s, Stevenson really does his homework here, combining his working knowlege of the advertising business with great details about the cars, their designers and the reception they got. Despite its 'coffee table' proportions, this is a real in depth study, essential reading for anyone interested in 60's cars.

About the AuthorA lifelong American car fan, Heon Stevenson has written for several classic car magazines, including Classic . He is the author of British Car Advertising of the 1960s (2005) and lives in Cambridge, England.

About the AuthorA lifelong American car fan, Heon Stevenson has written for several classic car magazines, including Classic American, and has also written extensively on advertising and automotive history. The owner of a Vauxhall Victor 2000 from 1968, he is a member of the Society of Automotive Historians and a Friend of the History of Advertising Trust.

Start by marking British Car Advertising of the 1960s as Want to Read .

Start by marking British Car Advertising of the 1960s as Want to Read: Want to Read savin. ant to Read. Twelve appendices provide information on various topics ranging from the value of the pound in 1958 70 and imports of cars from selected countries, to car manufacturers and importers advertising agencies, and approximate monthly press advertising expenditures. The Notes contain detailed references to hundreds of historical sources about the cars covered, and the Bibliography includes more than 2,000 references to individual advertisements in magazines from the 1960s. Over 180 advertisement illustrations are also included.

Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every . people by 1970. Please provide me with your latest book news, views and details of Waterstones’ special offers.

Book DescriptionDuring the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain

Book DescriptionDuring the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every . people by 1970

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain.

The run from Land’s End in Cornwall to John O’Groats in the north of Scotland is the longest distance in the British Isles. The British have built memorable cars since the turn of the last century-for many years at the luxury end of the market. In this island nation distances were simply not as great as in the US, and till well after World War II public transportation was cheaper, faster and worked just fine, thank you very much. American advertising in the 1960s marked the beginning of what is now called the creative revolution. One wishes Stevenson’s book had gone further, delving deeper into the context in which this advertising appeared.

Автор: Stevenson Heon Название: British Car Advertising of the 1960s Издательство: Eurospan Классификация .

The Notes contain detailed references to hundreds of historical sources about the cars covered, and the Bibliography includes more than 2,000 references to individual advertisements in magazines from the 1960s.

Stevenson, Heon (2005). British Car Advertising of the 1960s. McFarland and Company. Park City Daily News. a b John Bugas: G-Man, Ford Executive, Misesian?. "Ford President John Dykstra to Retire Shortly". Lowenstein, Roger (2008). While America Aged: How Pension Debts Ruined General Motors, Stopped the NYC Subways, Bankrupted San Diego, and Loom as the Next Financial Crisis.

Art Deco and British Car Design The Airline Cars of the 1930s by Barrie Down Veloce Publishing Lt. 2010 [US distributor . You'd never see ads like these nowadays. British Car Advertising of the 1960s by Heon Stevenson. 2010 144 pages, 215 color & b/w illustrations, hardcover.

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Advertisers, who once needed to promote the joys of motoring as well as the particular pleasures of the individual product, no longer needed to wonder whether the potential customer (let alone society at large) might be content with no car at all. It was during this time that the question changed from "Do we need a car?" to "What car shall we have?" This well-illustrated history explores the many types and trends of ads issued by both domestic car manufacturers and importers in three main sections: "Family Marques: Engines of an Industry," "Luxury and Sporting Marques: Aspiration and Escape" and "Imported Marques: Britain Embraces the World." Twelve appendices provide information on various topics ranging from the value of the pound in 1958-70 and imports of cars from selected countries, to car manufacturers' and importers' advertising agencies, and approximate monthly press advertising expenditures. Over 180 advertisement illustrations are also included.