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Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics) ebook

by Joseph B. Pine II,Don Peppers,Martha Rogers


Joseph Pine II. Don Peppers. Customers, whether consumers or businesses, do not want more choices. They want exactly what they want-when, where, and how they want it-and technology now makes it possible for companies to give it to them

Joseph Pine II. They want exactly what they want-when, where, and how they want it-and technology now makes it possible for companies to give it to them. Interactive and database technology permits companies to amass huge amounts of data on individual customers’ needs and preferences.

Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut.

Only 3 left in stock (more on the way). Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993).

by B. Joseph Pine, Don Peppers, Martha Rogers .

Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come.

Joseph Pine (born 1958) is an American author. Mass Customization: The New Frontier in Business Competition, 1992. The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999. Authenticity: What Consumers Really Want, 2007.

This classic article shows how to make mass customization and efficient and personal . FOREVER? Customers, whether consumers or businesses, do not want more choices

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Who Do You Want Your Customers to Become? Michael Schrage. FOREVER? Customers, whether consumers or businesses, do not want more choices.

This book is not yet featured on Listopia. This book is not yet featured on Listopia. Joseph Pine II, Don Peppers, and Martha Rogers.

Joseph B Pine; Don Peppers; Martha Rogers. Walmart 9781422140277. This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

B Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm i. .

Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of Mass Customization: The New Frontier in Business Competition (HBS Press, 1993) among other books.

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics) ebook
Author:
Joseph B. Pine II,Don Peppers,Martha Rogers
Category:
Management & Leadership
Subcat:
EPUB size:
1943 kb
FB2 size:
1644 kb
DJVU size:
1319 kb
Language:
Publisher:
Harvard Business Review Press; Reprint edition (March 2, 2010)
Pages:
96 pages
Rating:
4.4
Other formats:
lrf mobi lrf doc
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