Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series) ebook

by Otto Lerbinger

Otto Lerbinger Management and Leadership English

FREE shipping on qualifying offers. Corporate Public Affairs explores the increasing interest in public affairs by today's organizations.

FREE shipping on qualifying offers. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions-typically within public relations departments-to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. For Instructors Request Inspection Copy.

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations.

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Corporate public affairs. interacting with interest groups, media, and government. An overview of corporate public affairs. Interest group strategies and forms of opinion. Conflict resolution : mediation and negotiation. Proactive media relations. Gaining semicontrol over the media : broadcast appearances. Gaining complete control over the media : advocacy advertising. Bypassing the news media : direct communication. Electoral activities. Litigation communication. Ascendancy of corporate power.

Crisis communications is the dialog between the organization and its public prior to, during, and after the negative occurrence. The dialog details strategies and tactics are designed to minimize damage to the image of the organization. Effective crisis management includes crisis communications that not only can alleviate or eliminate the crisis, but also can sometimes bring the organization a more positive reputation than it had before the crisis.

Corporate Communications MA (now Public Relations and Corporate Communications MA.

Corporate Communications MA (now Public Relations and Corporate Communications MA). ✪ Assistant Professor, Amity Institute of Corporate Communication - Ms. Sumitra Singh. Transcription Components. Main article: Corporate branding.

Conflict of interest occurs at all levels of governance, ranging from local to global, both in the public and the corporate and financial spheres. There is increasing awareness that conflicts of interest may distort decision-making processes and generate inappropriate outcomes, thereby undermining the functioning of public institutions and markets. However, the current worldwide trend towards regulation, which seeks to forestall, prevent and manage conflicts of interest, has its price.

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.Divided into five parts, this book:*provides an overview of the corporate public affairs function;*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;* deals with legislative, executive, and judicial branches of government; and*raises the question of how corporate power strategies have affected the political marketplace.This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.