The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible ebook

by Tom Ahern

Start by marking The Mercifully Brief, Real World Guide t. .

Start by marking The Mercifully Brief, Real World Guide t.Raising More Money With Newsletters Than You Ever Thought Possible as Want to Read: Want to Read savin. ant to Read. For those individuals responsible for the fundraising efforts of their nonprofit organizations, Ahern offers a quick-paced collection of practical tips on how Ahern founded a private consulting practice in 1990 specializing in nonprofit communications; he has been presenting workshops on reader psychology, writing, and graphic design at fundraising conferences since 1999.

Today, countless organizations are raising more money with their newsletter than with traditional mail appeals. Mass Market Paperback Paperback Hardcover Mass Market Paperback Paperback Hardcover.

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Raising More Money With Newsletters Than You Ever Thought Possible. If Only You'd Known: You Would Have Raised So Much More: Airtight Answers to 40 Questions Critical to Your Fundraising Success. More books by Tom Aher. Is this you? Let us know. If not, help out and invite Tom to Goodreads.

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How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets by Tom .

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Today, many organizations are raising more money with their newsletter than with traditional mail . And they don't depend on dry statistics to make the organization's case.

Today, many organizations are raising more money with their newsletter than with traditional mail appeals. And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand wh. reat newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them. For starters, they deliver real. The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them.

Writing to raise money takes more than a few choice words. All you need is this essential guide to best practices in the fundraising industry. Format Paperback 187 pages. Highly profitable communications use a wide array of "trade secrets" to boost response. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand.

How to Get Everything You Want - Faster Than You Ever Thought Possible. It has included many ups and downs, marked by occasional successes and temporary failures. I have traveled, lived, and worked in more than ninety countries, learning French, German, and Spanish along the way and working in twenty-two different fields. As the result of inexperience and sometimes sheer stupidity, I have spent or lost everything I made and had to start over again-several times.

Most of the time, they just keep us from ever even addressing them. 7. We are more selfish than we like to admit.

But in my opinion, that’s only half the answer. Most of the time, they just keep us from ever even addressing them. It can be difficult to admit that the human spirit is hardwired toward selfishness and greed, but history makes a strong case for us.

Today, countless organizations are raising more money with their newsletter than with traditional mail appeals. And after reading Tom Ahern's acclaimed book, you'll understand why. Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them. For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case. The essence of Ahern's book centers around seven fatal flaws, which he exposes one by one. Nicely complements Ahern's other books: How to Write Fundraising Materials that Raise More Money, and Seeing Through a Donor's Eyes.

Hugifyn

.....unless you are ready to start making lots of money with your newsletters! We were getting ready to prepare our next newsletter, hoping to raise enough money to at least pay for the cost of printing and mailing it out. I decided that this book sounded worth reading, so I ordered it. I was surprised and pleased with all the great information packed in this book. It explained in great detail the mistakes that are made in writing newsletters and why many of them don't bring in much (if any) money. If you are wondering how to jazz up your own newsletter, don't waste another second - get this book and start making those changes. In just a couple of weeks, we have made more than we ever made with our previous newsletters, so we are very excited! Who knew that headlines could be so important????? This book paid for itself with the next newsletter we sent out!

BeatHoWin

Ahern provides a good review of basic information. Good for newbies, but seasoned professionals will probabaly not find it particularly new or innovative.

East-to-read layout and type font. If you're just starting out or need a good review, this is the book you need.

Marad

does not address online newsletters

Low_Skill_But_Happy_Deagle

I love this book and have already implemented several recommendations. It is easily worth the purchase price.

Vudozilkree

This is a mercifully wonderful book - it's short, to the point yet actually packed with essential data any fundraising writers should know. Thus, very useful to have as a guide with essential bullet point data.

Tat

This book will save you money and time. It's a quick, fun read, and there are great tips on every page. Moreover, it is research-based, with practical ways of implementing all the ideas. No BS, no wild hairs, just sound, practical advice. It will be "immediately usable," to steal the perfect caption of another reviewer.

This book turned up while I was mulling over creating two different newsletters for two different organizations. My earlier involvements with newsletters were a bit frustrating. Tons and tons of work went into them, but their impact was disappointing, despite some really good content.

Reading this book, I finally understand why my earlier attempts were, well, stinkers. I was using bad models and repeating bad habits so commonl in this industry. Now, I feel that I have the tools to make much more effective marketing pieces. One of my upcoming newsletters is actually going to be a rescue job of a lackluster publication, and this book has helped me to see exactly how to fix it--and to make putting it together a much easier task.

And to steal another idea from an earlier reviewer, I too am going to give this to some people I know, who really need this excellent advice.

The proof is in the pudding, here. Ahern follows his own advice, and his book is totally engaging, convincing, and if he was a non-profit organization rather than an author, I'd send him a check. "Save the Newsletters!" How much is a membership?

Really, get it. It will help all of your writing, not just newsletters. I hope the author writes more, on similar topics, maybe a general book on writing marketing copy. We need more smart, fun, practical, and mercifully brief resources like this one.

doesnt Do You

I am a B2B copywriter by trade who was roped into doing fundraising letters and marketing for my son's private school --including starting a donor e-newsletter from scratch. Of course, I thought I knew what I was doing. NOT.

Full disclosure, Tom and I are colleagues. He personally coached me through my first e-newsletter for a non-profit. "Dianna, your headlines suck. (We're good friends, so he can say things like this.) Do you really want to put your fundraising campaign as the lead story? Why can't you tell me what your students are doing instead? And please, get rid of the word 'we.'"

Suffice to say, while the newsletter wouldn't win any awards, it did draw donors' attention . . . and it increased fundraising dollars.

Read Tom's book. I sat on my couch and read it an hour. Underline it. Doggy-ear the pages. Then, get out your last three donor newsletters and find your own fatal flaws. Circle the "beige" verbs and blah headlines. Put yourself in your donors' shoes and answer $64K question, "Why should I give this organization money?" Your newsletter needs to convince them why. With Tom's advice, you'll learn how to do just that -- with flair, energy, and passion.

This book hits the bullseye for all of us who have been unintentionally churning out charity newsletters that beg to be ignored. Tom Ahern understands all the way to his bones what really matters in a donor newsletter. It's not just that content is king, it's a specific kind of content that -- happily -- is easy to create. And it's all here in this little jewel of a book for anyone who communicates for a cause.

Buy this book if you want to learn how to get more readers to spend quality time with your newsletter, connect with your organization's great work and feel good about sending gifts. Other books can show you how to make your newsletter visually appealing, but who really cares how pretty it is if no one's even skimming it?

Buy it if you want to experience more zest and less stress from the whole newsletter writing process. That's a huge help to all the many-hat-wearing fundraisers who dread the next deadline.

Even if you don't write newsletters, read this book. It's informative and inspirational. Tom's writing is clear and muscular. Funny too. You'll want to steal from him.

My only gripe is wishing it was 500 pages long. But then it wouldn't be mercifully brief.

And yes, it belongs on your fundraising shelf next to the best from Panas, Warwick, Burk and Burnett.

If only this book could be airdropped to nonprofits as part of a newsletter disaster relief program...