Winning with Customers: A Playbook for B2B ebook
by Karel Czanderna,Owens Corning,D. Keith Pigues
This book provides great insights on how to win with customers.
This book provides great insights on how to win with customers. It is particularly relevant for B2B companies differentiating with technology, quality, and cost leadership in a highly competitive and innovative industry such as automotive. Alex Ismail, President and CEO, Honeywell Transportation Systems. Pigues and Alderman have made an important contribution to the discussion about customer profitability.
Winning with Customers offers a step-by-step playbook to help . Chapter 2 Define Winning 23. The Big 6 26. Where Does This Book Fit in the World of Profit Growth Solutions?
Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. D. KEITH PIGUES is a recognized leader of strategic growth and marketing, developing new growth strategies and marketing capabilities, creating valuable brands, building effective global marketing teams, and increasing profitable revenue growth through strategy and marketing excellence. Where Does This Book Fit in the World of Profit Growth Solutions?
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A Playbook for Winning. There is really no way to answer these questions during a brief conversation. Often times, after professionals learn about Winning With Customers, the most common interests are: How do you do this? How do you get started? What do you do? There is really no way to answer these questions during a brief conversation. The goal with this book is to give every business professional who is interested in using more outside-in customer knowledge in the management of their business a place to get information. This book is primarily a how-to guide.
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com: Winning with Customers: A Playbook for B2B (9780470547991): D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning: Books. Pigues worked with Jack Welch to build evaluation systems for new products at GE. Again, your VCs will know about it. Dry, though; very dry. k views · View 5 Upvoters. Related QuestionsMore Answers Below. What are some of the best business books?
Winning with Customers: A Playbook for B2B Height : . 1 In Length : . 4 In Width : . 3 In Weight : . 2 lbs Winning with Customers: A Playbook for B2B Hardcover.
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Foreword Karel Czanderna, Group President, Building Materials, Owens Corning Jerry, Keith, and the team have .
Foreword Karel Czanderna, Group President, Building Materials, Owens Corning Jerry, Keith, and the team have created one of the first systems I have found that truly allows us to learn.
Knowing the answer can help you build measurable and valuablecustomer relationships, outperform the competition, and unlockprofitable growth.
Companies are blind to opportunities for profitable customerrelationships without a deep understanding of how they createcustomer value relative to competitors. With a rigorous andmeasurable understanding of how customers make more money today andin the future with you, combined with supporting plans and tools toalign the entire organization for success, a company can win andwin big. Winning with Customers offers a step-by-stepplaybook to help companies develop this capability for themselves,act on it, build a culture around it and sustain it over time. Theplaybook includes case studies, interviews, and tools from leadingB2B companies who have demonstrated success. Written by recognizedbusiness thought leaders and practitioners, this book will guideyou to profitable growth. The book also serves as a launch pointinto a community of like-minded executives that includes acompanion website which offers exercises, access to thoughtleaders, and other tools help you win with customers.