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Global Perspectives in Management Marketing ebook

by Mu Etescu Adina,Militaru Cezar


Global Perspectives in Management Marketing. by Militaru Cezar and Mu Etescu Adina. This book attempts to be a guideline for business students in exploring the particular dimensions of a global approach in marketing

Global Perspectives in Management Marketing. This book attempts to be a guideline for business students in exploring the particular dimensions of a global approach in marketing. It could also be an occasion for marketing specialists or practitioners in debating the challenges of the new business environment. Marketing specialists wonder whether we still can have a purely national approach in marketing.

Discover new books on Goodreads. Mu Etescu Adina, Militaru Cezar. See if your friends have read any of Militaru Cezar's books. Militaru Cezar’s Followers. None yet. Militaru Cezar.

The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, innovation, CSR, sustainability or environmental management.

Only 8 left in stock (more on the way). The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, innovation, CSR, sustainability or environmental management.

Sustainability Marketing: A Global Perspective. Book · January 2009 with 3,440 Reads. From the tactical perspective, firms can undertake programs that are designed to reduce the detrimental environmental effects of their marketing communication efforts (Kotler, 2011). How we measure 'reads'. Effects of green marketing strategy on the financial and non-financial performance of firms: a conceptual paper.

Business to business markets are considerably more challenging than consumer markets and demand specific .

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. This book fills a unique niche in the marketing curriculum - combining B2B and international marketing in a very engaging way. Up-to-date, from ethics to the internet and social media.

This book contains the best works from the international scientific conference Growth Poles of the Global Economy . A New Approach to Company’s HR Management in the Conditions of Russia’s Turning in a Growth Pole of the Global Economy: From Management to Marketing.

This book contains the best works from the international scientific conference Growth Poles of the Global Economy: Emergence, Changes and Future and determines perspective growth poles of the modern global economy and substantiates their advantages as compared to the current growth poles.

This sweeping book-moving easily in its analysis from the United States to China, from Europe to Latin America and Africa-answers the key questions about our transformation into a mobile network society. Скачать (pdf, . 3 Mb) Читать. Epub FB2 mobi txt RTF.

Extending the talent management perspective, the book compares companies from Brazil, Russia, India and China .

Show all. About the authors. Marina Latukha is Professor of Organizational Behaviour and Human Resources Management at the Graduate School of Management, Saint Petersburg State University, Russia.

Global Perspectives in Management Marketing ebook
Author:
Mu Etescu Adina,Militaru Cezar
Category:
Marketing & Sales
Subcat:
EPUB size:
1640 kb
FB2 size:
1340 kb
DJVU size:
1201 kb
Language:
Publisher:
AuthorHouse UK (June 18, 2012)
Pages:
436 pages
Rating:
4.5
Other formats:
lrf mobi mbr txt
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