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Dictionary of Marketing and Advertising (Business Dictionary Series) ebook

by Jerry M. Rosenberg


In the worlds of marketing and advertising, especially .

In the worlds of marketing and advertising, especially where decisions involving time and money are often made very quickly, the careful, unambiguous use of words is always essential. To meet the needs of both the professional community and students, acclaimed lexicographer and professor of business Dr. Jerry Rosenberg has produced the Dictionary of Marketing and Advertising. Written in consultation with leading marketing and advertising specialists, the Dictionary is the most authoritative, comprehensive, and up-to-date work of its kind.

Start by marking Dictionary Of Marketing And Advertising as Want to Read . Written by one of the industry's most respected experts, this book combines the precision, authority, and informative breadth professionals and students have come to expect of a respected reference.

Start by marking Dictionary Of Marketing And Advertising as Want to Read: Want to Read savin. ant to Read. With clear, concise, multi-contextual definitions of over 5,500 words, terms, and phrases, this dictionary covers an entire spectrum of interrelated disciplines in a Written by one of the industry's most respected experts, this book combines the precision, authority, and informative breadth professionals and students have come to expect of a respected reference.

Dictionary of Marketing and Advertising (Business Dictionary Series).

Dictionary of Marketing and Advertising (Business Dictionary Series) ) This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. This dictionary incorporates terms used in both government and private-sector organizations.

A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg's seventeen books include the Dictionary of Business and Management, Dictionary of Banking, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.

Series: Business Dictionary Series (Book 6). Paperback: 384 pages. ISBN-13: 978-0471545361. Product Dimensions: . x 1 x 9 inches. Back to top. Get to Know Us. Careers.

Rosenberg, Jerry Martin. Marketing, Advertising, Marketing, Advertenties, Marketing, Publicité, Marketing, Advertising. Books for People with Print Disabilities. Internet Archive Books. Uploaded by sf-loadersive. org on March 1, 2011.

The Dictionary contains approximately 4,500 entries, which include specialized and technical definitions along with . JERRY M. ROSENBERG is a professor at the Graduate School of Management and School of Business Administration at Rutgers University

The Dictionary contains approximately 4,500 entries, which include specialized and technical definitions along with more general ones. Each word, term, and phrase is defined in all its current business contexts, with the widest usage cited first and remaining definitions listed by area of specialty. Related areas are thoroughly cross-referenced to help create a broader, more contextual understanding. ROSENBERG is a professor at the Graduate School of Management and School of Business Administration at Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University.

This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Both classic and modern marketing techniques are covered. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries.

Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry's most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, term. ONTINUE READING.

Читать бесплатно книгу DICTIONARY OF BUSINESS AND MANAGEMENT. Полное библиографическое описание. ENGLISH-CHINESE (ROSENBERG JERRY . и другие произведения в разделе Каталог. Доступны электронные, печатные и аудиокниги, музыкальные произведения, фильмы. На сайте вы можете найти издание, заказать доставку или забронировать. Возможна доставка в удобную библиотеку. ROSENBERG, JERRY M. DICTIONARY OF BUSINESS AND MANAGEMENT : ENGLISH-CHINESE, JERRY . OSENBERG. New York : Wiley, 1989. 692 с. - ISBN 7-5058-0162-7 : Б. ц.

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
Dictionary of Marketing and Advertising (Business Dictionary Series) ebook
Author:
Jerry M. Rosenberg
Category:
Marketing & Sales
Subcat:
EPUB size:
1809 kb
FB2 size:
1928 kb
DJVU size:
1935 kb
Language:
Publisher:
Wiley; 1 edition (March 2, 1995)
Pages:
384 pages
Rating:
4.3
Other formats:
azw mbr rtf lit
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