Student CD-ROM to accompany Marketing ebook

by Roger Kerin,Eric Berkowitz,Steven Hartley,William Rudelius

Roger Kerin Eric Berkowitz Steven Hartley William Rudelius Marketing and Sales English

Roger A. Kerin (Author), Steven W. Hartley (Author), William Rudelius (Author). But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter

Roger A. Find all the books, read about the author, and more. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each. It completely misses the idea that place might have changed from this new Internet thing.

by Eric Berkowitz (Author), Roger A. Kerin (Author), Steve W. Hartley (Author), William Rudelius (Author), William J. Carner . Carner (Compiler) & 2 more. ISBN-13: 978-0256219715. Children of Blood and Bone" Tomi Adeyemi conjures a stunning world of dark magic and danger in her West African-inspired fantasy debut.

Summary Marketing - Roger Kerin, Steven Hartley, William Rudelius.

This CD-ROM contains the KMT Marketing Planning Software. by Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz. Select Format: CD-ROM.

By (author) Eric N Berkowitz, By (author) Roger A Kerin, By (author) Steven W Hartley, By (author) William Rudelius, By (author) Berkowitz Eric, By (author) Kerin Roger, By (author) Hartley Steven, By (author) Rudelius William. AbeBooks may have this title (opens in new window). Dimensions 12. x 13. x . mm 2. 8g. Publication date 29 Sep 1999.

Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.

Eric N. Berkowitz’s most popular book is Marketing. Roger A. Kerin, Eric N. Student Cd Rom To Accompany Marketing by. Showing 14 distinct works. Marketing by.

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most.

Student CD-ROM to accompany Marketing. ISBN13: 9780072828887. More Books . ABOUT CHEGG.

This CD-ROM contains the KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents.

AnnyMars

This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.

This book is optional but you will find how valuable it is for studying for your tests.

Adokelv

Hey, a book about selling stuff. I wonder how many buzz words it has.... SPOILER: this book has thousands of silly words in it for common sense things. But that's marketing. Common sense. This book does a decent job teaching it, but is very, very, drawn out.

Lanin

Book for School

lubov

Did not find it very helpful, ended up giving it to another student.

Daiktilar

Book was in said condition, came two days into the arrival time, and just overall excellent seller.

Seevinev

It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.

But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each. It completely misses the idea that place might have changed from this new Internet thing. Another book might mention how a major online retailer might immediately give you 25% ACD (All Commodity Distribution %) or discuss the importance of WalMart and mass retailers. This book just blithy continues on, secure in the knowledge that you know the definition for the test.

The whole book is written as if you purchased a set of flashcards.

Madi

This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.

I haven't received the book yet. It was ordered about a month ago. I'm in week two of the MBA class six week course and hope it will arrive soon.
ps I had to click on a star to submit this review, even thought it does not earn a star rating at this time.