Up Close Personal?: Customer Relationship Marketing at Work ebook

Merlin Stone (Author), Neil Woodcock (Author) & 0 more. Paul R. Gamble runs his own consultancy working in international and relationship marketing, information services strategy and knowledge management

Merlin Stone (Author), Neil Woodcock (Author) & 0 more. ISBN-13: 978-0749446918. Gamble runs his own consultancy working in international and relationship marketing, information services strategy and knowledge management. He is an Emeritus Professor at a major British University and is the author of many marketing books. Neil Woodcock is a co-founder of CMAT (the global customer management assessment and benchmarking tool). Neil works with large public and private enterprises all over the world helping them find more efficient and effective ways to manage and engage stakeholders.

Up Close & Personal? book. Gamble, Neil Woodcock. Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing

Up Close & Personal? book. Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing.

On July 20, we had the largest server crash in the last 2 years. Full recovery of all data can take up to 2 weeks! So we came to the decision at this time to double the download limits for all users until the problem is completely resolved. Thanks for your understanding! Progress: 8. 7% restored. Главная Up Close & Personal?: Customer Relationship Marketing at Work.

Neil Woodcock has worked on customer management projects with multi-national companies in Europe, the Far .

Neil Woodcock has worked on customer management projects with multi-national companies in Europe, the Far East, South Africa and the USA, specializing in the use of data to plan, implement and analyse strategies and activities.

Up Close & Personal? provides practical new insights into effective customer relationship marketing.

Customer Relationship Marketing at Work. Merlin Stone, Merlin Stone, Neil Woodcock, Bryan Foss. Select Format: Hardcover. Now that e-commerce is making customers more powerful than ever before, how can you be sure that your enterprise will be the supplier of choice? Nobody can predict human behaviour but the ideas behind customer relationship marketing (CRM) are certainly designed to ensure the best chance of success.

Up Close & Personal?: Customer Relationship Marketing at Work. Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line. Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss, Paul R. Gamble. Category: business job. 7 Mb. Paul R Gamble, Alan Tapp, Anthony Marsella, Merlin Stone, Paul R. Category: economics finances.

by Merlin Stone, Neil Woodcock, Liz Machtynger. Customer Relationship Marketing at Work'. ISBN 9780749427009 (978-0-7494-270) Softcover, Kogan Page Business Books, 2000. Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series): ISBN 9780749427009 (978-0-7494-270) Softcover, Kogan Page Business Books, 2000. Handbook of Customer Relationship Marketing. by Merlin Stone, Neil Woodcock, Liz Machtynger.