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Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations ebook

by Philip Kotler,Irving Rein,Donald H. Haider,Michael Alan Hamlin


Marketing Asian Places is a unique book that applies strategic marketing approaches for countries or regions to attract investment and visitors. I strongly recommend it for Asian government officials who strive to build their countries or cities into world class places.

Marketing Asian Places is a unique book that applies strategic marketing approaches for countries or regions to attract investment and visitors. Stan Shih, Founder and Chairman Acer Group). Marketing Asian Places carefully applies and sensitively adapts the marketing strategy thinking to the challenge of effectively promoting a place to investors, prospective residents and visitors

Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations - are in crisis, and can .

From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy.

By Philip Kotler, Michael Alan, Irving Rein and Donald H. Haider John Wiley & Sons, In. New York ISBN: 0–471–47913–6 Find . Macro Marketing of Places. By Philip Kotler, Michael Alan, Irving Rein and Donald H. New York ISBN: 0–471–47913–6.

Macro Marketing of Places. Do you want to read the rest of this article? Request full-text.

by Philip Kotler (Author), Donald H. Haider (Author), Irving Rein (Author) & 0 more. Robert M. Ady President, PHH Fantus Provides hundreds of new ideas for effectively marketing our cities, states, and nations. It is must reading for every private and public official involved in economic development. Stan Rapp Coauthor, "Great Marketing Turnaround" Every forward-looking Mayor, Governor and civic leader in America must read this book.

Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider

Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider

Philip Kotler; Michael Alan Hamlin; Irving Rein; Donald H. Haider. Marketing Asian Places is a unique book that applies strategic marketing approaches for countries or regions to attract investment and visitors. Marketing Asian Places carefully applies and sensitively adapts the marketing strategy thinking to the challenge of effectively promoting a place to investors, prospective residents and visitors.

Book Publishing WeChat. Kotler, . Haider, D. and Rein, I. (1993) Marketing Places. Attracting Investment, Industry and Tourism to Cities, States, and Nations. Maxwell Macmillan Int, New York.

Asian Places: Attracting . Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider. Growth Dynamics A place is attractive: 1. New industry starts up 2. Job opportunities are strong 3. Quality of life is attractive Inward migration of new residents and visitors Inward migration of new business and investment Real estate costs rise, infrastructure is strained, social needs rise Community raises taxes Dynamics of Decline A place become unattractive 1. Major company/industry is hurt/exits.

Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and . Philip Kotler, Christer Asplund, Irving Rein&Donald Haider. Europe is full of communities vying for jobs, tourist. т 3581.

Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations - are in crisis . Bidding in the 21st Century: The Club Series (Acbl Bridge).

Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations" is written by Philip Kotler, Michael Alan Hamlin, Irving Rein, and Donald H Haider. As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful, who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate.

As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater. Fortunately, successful examples are everywhere. Beijing picked up the pieces from its failed bid for the 2000 Olympic Games, worked to figure out what went wrong, and overhauled its communication and marketing program to bid for the 2008 Games - successfully. Three things accounted for its success: massive efforts to match IOC criteria, an effective government and corporate partnership, including foreign investors, and pushing the idea of a completely new venue for the Games. Small success stories are important, too. School children in Cambodia's tiny village of Robib connect to the outside world using e-mail and the web, and villagers participate in e-commerce through their own website, www.villageleap.com. The first US$6,000 raised selling handcrafted silk products to overseas buyers was used to set up a pig farm. Places like Robib are showing that technology has a profound impact in the development of previously isolated places in Asia. In this changing and challenging environment, places need to adopt a strategic marketing plan to maintain and develop the advances they have achieved. Marketing Asian Places shows how to attract initial investment, maintain the development through targeted policies, and establish a high-profile investment environment for long-term growth.
Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations ebook
Author:
Philip Kotler,Irving Rein,Donald H. Haider,Michael Alan Hamlin
Category:
Marketing & Sales
Subcat:
EPUB size:
1734 kb
FB2 size:
1923 kb
DJVU size:
1784 kb
Language:
Publisher:
Wiley; 1 edition (December 15, 2001)
Pages:
350 pages
Rating:
4.8
Other formats:
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