Ordinary Advertising ebook
by Mark Silveira
The problem is it's ordinary.
And How To Avoid It Like The Plague, by Mark Silveira online on Bookmate – The problem with most advertising isn't that it's bad. The problem is it's ordinary. And while it may be perfectly fine for many things to be ordinary, (after all, most things are), it's not okay for advertising. Some valuable insights into the semiotics of advertising communications, the role of new media, the impact of media killers such as DVRs and the like, and since no book on the subject of advertising would be complete without it, a very scrutinizing examination of that much talked about, but little understood concept: Branding.
Because only extraordinary advertising attracts attention, makes a firm connection with its audience and returns great value for the money spent on it.
book by Mark Silveira.
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Author of Ordinary Advertising. And How To Avoid It Like The Plague. Together, let's build an Open Library for the World. Are you sure you want to remove Mark Silveira from your list?
Author of Ordinary Advertising. April 29, 2008 History. Would you like to see only ebooks? Ordinary Advertising.
Mark Henry Silveira, American Advertising executive. Member The One Club for Art and Copy (One Show award). Mark Henry Silveira, American Advertising executive.
Because only extraordinary advertising attracts enormous attention, makes a firm connection with its audience and returns a value far in excess of the amount invested in it. So why isn't more advertising extraordinary? It's not because clients don't want it, or because there's a shortage o. . So why isn't more advertising extraordinary? It's not because clients don't want it, or because there's a shortage of people who can do it. It's because too few people involved in the selection of advertising have had much training in how to do so. Which is precisely what this book is meant to provide
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Print Advertising Campaign Inspiration. Heinz – Bernardo Silveira – Art Director.