Latino Boom!: What Every Business Needs to Know about the U.S. Hispanic Market ebook
by Chiqui Cartagena
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See a Problem? We’d love your help. Details (if other): Cancel. Thanks for telling us about the problem. Latino Boom!: What Every Business Needs to Know about the . by. Chiqui Cartagena.
Her first book, Latino Boom! Everything You Need to Know to Grow Your Business in the US Hispanic Market, was published by. .Nonetheless, Chiqui Cartagena does a terrific job explaining why .
Her first book, Latino Boom! Everything You Need to Know to Grow Your Business in the US Hispanic Market, was published by Random House (Ballantine Books) in November 2005.
The Latino baby boom will affect every aspect of American life. Chiqui Cartagena says businesses make the same mistake. Latino population is growing fast, and traditional demographic patterns are shifting. Cartagena spent whole professional life helping fellow Americans understand Latinos. There are seven sectors of business - retail, food, entertainment, financial services, etc. - that offer companies unprecedented domestic growth opportunities, if only they will focus their efforts on marketing to Hispanics.
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Cartagena comes to The Conference Board from Univision Communications In. where she held multiple leadership roles. Most recently, as Senior Vice President, she helped guide political candidates and advocacy organizations interested in reaching Hispanics across all political parties and affiliations. Chiqui brings a substantial depth of experience and track record of success," said Steve Odland, President and CEO of The Conference Board.
Results from the 2010 Census will surely confirm – once again – the dramatic growth of the Latino market. Just about any study you read these days about Latinos in the US talks about the rise of the second generation, which marks a fundamental shift in the growing US Hispanic population. The number of US-born Hispanics surpassed the number of foreign-born Hispanics for the first time in 2000, and that trend is projected to continue. Currently 60% of Hispanics in the US are US-born.
Chiqui Cartagena is the senior VP of multicultural marketing at Story Worldwide. She is also the author of Latino Boom!: Everything You Need to Know to Grow Your Business in the . Follow Chiqui on Twitter uicartagena. ~ ~ The Univision study was conducted by CBB Bilingual Qualitative and Simmons and included both quantitative (600 telephone interviews nationwide) and qualitative (12 focus groups in three cities and five in-home ethnographies). In this article: The Big Tent. View all articles by this author.
Everything You Need to Know to Grow Your Business in the .
The feedback you provide will help us show you more relevant content in the future. I repeat, it's not about the countries or the people. Every latin american i know are incredible persons and i admire the sheer number of cultures most of these countries have inherited (one of them asturian culture, specially in cuba, and a distant branch of my family still lives there so i do consider cubans to be somewhat of a cultural relative of my own culture and ethnicity (btw rice with milk is.