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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society ebook

by Arthur Asa Berger


In my advertising class i chose to read this book as a part of a project. For me this was a really good choice because I am new in the world of advertising

It offers a definition of advertising. In my advertising class i chose to read this book as a part of a project. For me this was a really good choice because I am new in the world of advertising. The book is a very simple read, and is recommended to everyone who are curious, or need a basic book concerning advertising. The author talks about different parts of advertising such as advertising and sex, political advertising, and also he defines important instruments such as the communication model.

Advertising in American society - Consumer cultures - Advertising and the communication process - Running it up a flagpole to see if anyone salutes .

Advertising in American society - Consumer cultures - Advertising and the communication process - Running it up a flagpole to see if anyone salutes - Sexuality and advertising - Political advertising - The marketing society - Analyzing print advertisements - Analyzing television commercials: the Macintosh "1984" commercial - Where next? .

PDF On May 1, 2002, Simon Gottschalk and others published Ads, Fads, and Consumer Culture: Advertising's Impact . This book applies discourse analysis to various aspects of media, popular culture and everyday life.

This book applies discourse analysis to various aspects of media, popular culture and everyday life. Each chapter has two parts: the first explains some concept from discourse analysis and the se cond applies the concept to a text or something from material culture. Mosaic: A Psycho-Semiotic Analysis. This book contains two preliminary chapters: one on semiotic theory and one on everyday life.

Arthur Asa Berger during a lecture at University of Tehran in May 2015. Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society. A year after he came back from Europe, he enrolled at the University of Minnesota’s program for a P. in American Studies. In time, he ended up teaching in the Broadcast and Electronic Communication Arts department at San Francisco State University where he taught courses on writing and media criticism. Boulder, Colo: Rowman & Littlefi eld Publishers, Inc. (2017). The Art of Comedy Writing.

New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing.

Mobile version (beta). Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society. Download (pdf, . 4 Mb) Donate Read. Epub FB2 mobi txt RTF.

item 1 Ads, Fads, and Consumer Culture: Advertising'. by Asa Berger, Arthur Paperback.

Berger explains how advertising works by employing a psycho-cultural approach, encouraging . Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology.

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.
RUsich155
In my advertising class i chose to read this book as a part of a project. For me this was a really good choice because I am new in the world of advertising. The book is a very simple read, and is recommended to everyone who are curious, or need a basic book concerning advertising.
The author talks about different parts of advertising such as advertising and sex, political advertising, and also he defines important instruments such as the communication model. In the end he analyses two different ads, one is print and one is TV. The only negative comments I have is that the picture for the print ad is very small, and hard to see. Also, I was not familiar with the TV commercial he presented (Apple's Macintosh from 1984)
My recommendation is if you are not familiar with advertising, this is a very useful book. The author presents good view points, and good examples throughout the book.
Oso
Very complex book
Coron
Dealing with pop culture is hard. things get dated quickly. This is a good reference for the general concept, but the illustrations are probably not as applicable to a younger audience, which (as a high school teacher) I was hoping.
Light out of Fildon
Excellent product! Great advice Used at University Of Sacred Heart In Puerto Rico for study in Publicity . Great book highly recommended!
Whitehammer
Excellent
Natety
Discusses the different psychologists such as Maslow, Jung, and Freud and how the advertisers use their theories to persuade the masses through print and TV media.

Pages 130-136 mentions the Values and Lifestyles Typologies to focus on people's lifestyles. Maybe these typologies will help you understand yourself as a consumer as it did for me.

Here is a quote from the section The Marketing View: "...exposure to an advertisement or commercial for a particular brand of blue jeans or beer many not lead to a purchasing decision by a given individual, but when we take a broader look at American society, we discover that large numbers of people do purchase that brand of blue jeans or beer."

Even mentions that children influence around $700B/year of adult spending.

This book is still current, as it references Google and Craigslist and there is an appendix at the end of the book geared toward "For those who wish to pursue their investigations of advertising", as he puts it. There is a very helpful glossary that proceeds this appendix to help understand the advertising verbiage.

Very helpful and highly recommended.
Kajishakar
Excellent book. I bought it for a class that I was taking and it was verry interesting.I recommned this book to everyone thats is in the advertising business
Perfect condición
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society ebook
Author:
Arthur Asa Berger
Category:
Marketing & Sales
Subcat:
EPUB size:
1763 kb
FB2 size:
1885 kb
DJVU size:
1984 kb
Language:
Publisher:
Rowman & Littlefield Publishers; Second Edition edition (September 3, 2003)
Pages:
216 pages
Rating:
4.9
Other formats:
azw mbr txt rtf
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