Direct Marketing: An Integrated Approach ebook
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Marketing Communications explores all aspects of marketing communications and integrates social media into just about everything including advertising, PR, sponsorship, direct selling and merchandizing.
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-Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol. Bestselling author Simon Kingsnorth is a recognized digital leader and strategist, and is currently Global Head of Digital Marketing at Citi Private Bank.
Therefore, an integrated marketing communications (IMC) strategy . Their integrated communication.
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Interactive Marketing. July 1999, Volume 1, Issue 1, pp 111–113 Cite as. Direct Marketing - An Integrated Approach.
Direct Marketing Management By Mary Lou Roberts, Paul D. Berger
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