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The Political Marketing Revolution: Transforming the Government of the UK ebook

by Jennifer Lees-Marshment


This book shows how British politics is being transformed from a leadership-run system to one dictated by public . Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing in the UK and Lecturer at Keele University.

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics.

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The Political Marketing Revolution. Transforming the Government of the UK. by Jennifer Lees-Marshment. Published September 9, 2004 by Manchester University Press.

The political marketing revolution: Transforming the government of the UK. J Lees-Marshment. Political marketing theory and practice: a reply to Ormrod's critique of the Lees-Marshment market-oriented party model. Politics 26 (2), 119-125, 2006. Manchester University Press, 2004. The anglicisation of political marketing: how Blair ‘outmarketed’Clinton. P Ingram, J LeesMarshment. Journal of Public Affairs 2 (2), 44-56, 2002.

Jennifer Lees-Marshment. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides. Download The Political Marketing Revolution: Transforming the Government of the UK by Jennifer Lees-Marshment free.

The book Political Marketing and Management in Ghana: A. .Jennifer Lees-Marshment

The book Political Marketing and Management in Ghana: A New Architecture makes claim to an emergence of a new form of political management in Ghana, both from supply (party system) and demand (voter) perspectives, underpinned by business theories, strategies and techniques. The Political Marketing Revolution : Transforming The Government of The UK, J. Less-Marshment. Jennifer Lees-Marshment

The Political Marketing Game (Paperback). Jennifer Lees-Marshment (author). academic literature on the subject.

The Political Marketing Game (Paperback). This is a hugely informative study on an important field that is changing and developing at an extraordinary rate.

The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a.

The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope fo.Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).

Lees-Marshment, Jennifer (2004). The Political Marketing Revolution: transforming the government of the UK. Manchester: Manchester University Press. Manchester University Press. Lilleker, Darren (2007). What is political marketing: a conceptual discussion.

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
The Political Marketing Revolution: Transforming the Government of the UK ebook
Author:
Jennifer Lees-Marshment
Category:
Social Sciences
Subcat:
EPUB size:
1152 kb
FB2 size:
1176 kb
DJVU size:
1120 kb
Language:
Publisher:
Manchester University Press; 1 edition (October 1, 2004)
Pages:
272 pages
Rating:
4.1
Other formats:
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