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The Globalization of Chinese Companies: Strategies for Conquering International Markets ebook

by Arthur Yeung,Katherine Xin,Waldemar Pfoertsch,Shengjun Liu


by Arthur Yeung (Author), Katherine Xin (Author), Waldemar Pfoertsch (Author), Shengjun Liu (Author) & 1 more. One feature of this book is that it effectively theory and real cases of globalization of companies fromdifferent countries.

by Arthur Yeung (Author), Katherine Xin (Author), Waldemar Pfoertsch (Author), Shengjun Liu (Author) & 1 more. Thanks to the strong connection between theoryand practice, this book provides convincing principles for capabilities of global companies. Kudos to theauthors’ efforts in designing a roadmap for Chinesecompanies. No doubt this book will help Chinese companies go globalin a better and smarter way.

Электронная книга "The Globalization of Chinese Companies: Strategies for Conquering International Markets", Arthur Yeung, Katherine Xin, Waldemar Pfoertsch, Shengjun Liu. Эту книгу можно прочитать в Google Play Книгах на компьютере, а такж. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Globalization of Chinese Companies: Strategies for Conquering International Markets" для чтения в офлайн-режиме.

This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and . challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.

This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization.

Waldemar Pfoertsch, Arthur Yeung, Katherine Xin, Liu Shengjun. Place of Publication. He was Associate Professor of Marketing at CEIBS from 2007 to 2010. Dr. Pfoertsch is the author of various books and numerous articles. The most current books are Ingredient Branding: Making the Invisible Visible, and B2B Brand Management, which he co-authored with Philip Kotler. He has also published textbooks about marketing, social marketing, internet and strategies.

oceedings{Yeung2011TheGO, title {The Globalization of Chinese Companies .

oceedings{Yeung2011TheGO, title {The Globalization of Chinese Companies: Strategies for Conquering International Markets}, author {Arthur Yeung and Katherine Xin and Waldemar Pfoertsch and Shengjun Liu}, year {2011} }. Arthur Yeung, Katherine Xin, +1 author Shengjun Liu. Acknowledgments.

One feature of this book is that it effectively integrates management theory and real cases of globalization of companies from different countries. Thanks to the strong connection between theory and practice, this book provides convincing principles for building organization capabilities of global companies. Kudos to the authors’ efforts in designing a roadmap for Chinese companies. No doubt this book will help Chinese companies go global in a better and smarter way. –Wu Jinglian, Baosteel Chair Professor, CEIBS, Shanghai, China.

Katherine Xin, Arthur Yeung, Waldemar Pfoertsch

Katherine Xin, Arthur Yeung, Waldemar Pfoertsch. China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them.

Globalization of Chinese Companies book. Details (if other): Cancel. Thanks for telling us about the problem. Globalization of Chinese Companies: Strategies for Conquering International Markets. by. Arthur Yeung, Katherine Xin., Waldemar Pfoertsch.

The rise of these ambitious Chinese companies in the global stage could offer both opportunities and challenges. The four authors of this book constitute a strong, diversified team. In this book, you will see many convincing and in-depth case studies, first-hand interview as well as useful frameworks to understand this next wave of globalisation. There is a combination of experts on marketing, strategic human resource management, leadership development and case studies.

by: Arthur Yeung; Katherine Xin; Waldemar Pfoertsch; Shengjun Li.

by: Arthur Yeung; Katherine Xin; Waldemar Pfoertsch; Shengjun Liu. Publisher: John Wiley & Sons P&T. For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight. Save up to 80% by choosing the eTextbook option for ISBN: 9780470828809, 0470828803.

China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace

The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents.

Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization.

A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economyIdeal for investors and executives of western companiesWritten by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review

For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.

The Globalization of Chinese Companies: Strategies for Conquering International Markets ebook
Author:
Arthur Yeung,Katherine Xin,Waldemar Pfoertsch,Shengjun Liu
Category:
Politics & Government
EPUB size:
1377 kb
FB2 size:
1993 kb
DJVU size:
1568 kb
Language:
Publisher:
Wiley; 1 edition (May 17, 2011)
Pages:
224 pages
Rating:
4.3
Other formats:
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